inMark Media is a privately held national media company headquartered in White Plains, NY. The company provides innovative marketing solutions that offer passive revenue for your market chain. The revenue is generated through partnerships with regional and national brands established by inMark Media.
At inMark Media, they offer a wide range of supermarket-based print and digital display products with inventory in over 750 stores across 14 states. The supermarket products include Brand Bars, Shopping Carts, Digital Displays, Cart Corrals, Welcome Center Signage, Brand Bins, and Brand Benches. All of the products create passive revenue for the supermarket.
inMark Media’s branding elements were built to complement the company’s logo. Throughout the marketing materials, you will catch glimpses of inMark’s icon used in different ways.
Based on the company’s branding it is important that all marketing material such as flyers, postcards, digital banners, and social media had the same look, feel and messaging.
When inMark attended trade shows, we wanted to make sure that the booth, signage and printed materials represent the brand. Depending on the goal of the event, we created signage that you grab visitors’ attention and make them want to know more.
Sales Training Platform
Because inMark is constantly expanding, there is always a need for hiring and training new reps. To cut down the cost of the training processes, we created an online university that would streamline the system from start to finish.
Printed manuals were also created to allow new employees to work off of something tangible. These manuals also worked as interactive PDFs which allowed the Reps to work on their iPads.
inMark Media was able to add agency services to the list of services they offer. Small to medium size businesses who needed services such as branding, website development, and social media.
It was important while creating internal processes that everything was transparent to the client. Our goal was to make the client feel as comfortable as possible and breaking up the information in a way that was easy to understand.