IBERIABANK started in 1887, in New Iberia, Louisiana. For over 130 years, they have focused on growth and a commitment to the community. Today, they continue that dedication by meeting the needs of our clients through comprehensive financial services which include Retail, Commercial, Business Banking, Private Banking, and Mortgage.
They specialize in Commercial Banking, Private Banking, Mortgage Lending, Small Business and Retail Banking, Wealth Management, Investment Services.
Variable data printing was used to automate the direct mail and email process so that each direct mail piece looked as if it’s been expressly designed and printed for a single person. Information such as branch names, imagery, and offers would switch out for each individual.
Days after the direct mail piece was delivered to the customer’s home, the second touch point was delivered as an email. The message, imagery, and personalized factor corresponded with the direct mail piece.