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Hutzler Manufacturing

Hutzler Manufacturing Co., are dedicated to bringing innovative products to life that simplify food preparation and food storage, empowering you and your family with the freedom to make healthy choices.

Client Details

Client: Hutzler Manufacturing

Website: www.hutzlerco.com

Scope of Work:

  • Re-Branding
  • Packaging

Since 1938, Hutzler has been producing some of the best house and kitchenware on the market. Their products are recognizable around the world, but their name, and brand. was a different story. A family-owned and a family-run business for over 70 years. they asked us to put a new face on their legacy.

We took Hutzler from a brand that created products to a brand with a mission: to empower families with the freedom to make healthy choices for how they consume. We discovered during our research phase that their two main buyers were single women between the ages of 25-45, and “millennial moms” who wanted to be smart and forward­thinking about the choices they made for their families.

The Logo

We created the Hutzler mark by abstracting the continuum of innovation that bridges the past, present, and future of the company. In the lockup, it represents a mark in time. well suited to the tagline “Fresh Since 1938”-a three-word encapsulation of the company’s over 80-year old history. their enduring commitment to innovation, and the practical function of their offerings.

Corporate Identity and Assets

Internal and external corporate identity was also a large part of our Hutzler mission. Business cards, letterhead, all revamped in the new brand elements. Like their products, each of these assets projected an ironclad competence that was accessible and easy on the eyes.
We created packaging materials that evoked the airy simplicity of Northern European design practices-elegant, clean, and allowing the product to  speak for itself.

Packaging

We created packaging materials that evoked the airy simplicity of Northern European design practices-elegant, clean, and allowing the product to  speak for itself.

Display

A successful cornerstone of Hutzler’s marketing has been the clear demonstration of what their products do. Rather than engaging in retail pricing-duels with comp1eting products, they preferred to speak directly to their audience by putting on display the safer, higher-quality of their melanine-based plastics and how they are used to keep food fresher, longer.

With all the positive changes to the Hutzler identity, we created this timeline to celebrate
the history of the company and the legacy of innovation that has helped them thrive to this day.

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